Have you noticed that 90% of "How To" information about creatingand marketing your own information-based products online isbasic beginner stuff?Yet, every week we hear from those looking for help taking theirbusiness to the next level.xIt's true, the vast majority of dreamers never earn a centbecause they simply don't get started.Most of the how to ebooks are aimed at this audience.What about the large group who struggle to turn initialsuccess into a massive success?Now - it's true, we all want to constantly improve our businesses,meaning that we are never completely satisfied with our results.Yet there is still a massive number of people who have achievedsome initial success - but not quite enough to both sustain andgrow their business to the next level.xDo you fall into one of the following categories?x- Working your online business part-time, hoping to replacexx full-time job?x- Working your online business full-time, want to hire somexx help to free up more of your time to focus on growthxxxxx - Finished testing your latest product or service, resultsxxxxxxx look positive, but you really need to ramp up quicklyxxxxxxx to beat the growth curve.Chance are you do fall into one of those categories - they tendto fit most online entrepreneurs today.It's so important to start with the end in mind.Expect success, plan to achieve it and plan to exceed it rightfrom the early stages of your business planning.Here are 3 steps you can take today to take your online businessmarketing how to infoproducts to the next level.Tip 1: Increase Your Profit Per CustomerYes, the other PPC - profit per customer is the revenue generatedby each customer after subtracting costs such as marketing,overhead and cost of product/cost of sales.xHow do you increase your profit per customer?Here are a few ways you need to put into practice immediately:x- Implement a post-sale autoresponder sequence that is setup toxx expose multiple back-end offers relevant to your buyersx- Bundle multiple products and additional bonuses to increasexx the price of your products without increasing costx- Include a service offering related to your product as an upsellxx or back-end sale to your offerx- Explore alternative product formats with higher perceived valuexx such as software, videos, audios or seminarsTip 2: Pollinate Multiple Product SitesJust as bees cross-pollinate flowers to help them grow, so willyour business benefit from multiple, related product sitescross-marketing.xA master of this approach is the highly successful Yanik SilverYou'll find by visiting one of his sites, for example, histremendously successful Instant Sales Letters Site here:http://www.infoproductcreator.com/part/ysales.htmlYou will find cross-marketing for some of his other related sitessuch as his "33 Days To Online Profits"xYou won't just find pop-ups, but also links right in the salesletter talking about his other related products.Not only does this expose people to multiple products which enhanceshis Profit Per Customer, but it also allows him to setup stronglinks which help his search engine positioningTip 3: Setup and Support Affiliate ProgramFolks, if you are not running your own affiliate program, andsupporting your affiliates - keeping contact as well as trainings,then you are missing the boat on sales *** possibly as much as100% or more increase in sales.Over 50% of my traffic and sales come from affiliates.There are many options including services such as Commission Junction(www.cj.com), and software you use to manage your affiliateprograms, my favorites being:1Automation Wiz for overall order processing, autoresponders andaffiliate management: http://www.infoproductcreator.com/part/1automationwizUltimate Affiliate from Groundbreak.com:http://www.infoproductcreator.com/part/groundbreakThey both have trial periods so you can check them out before spendinga dime.It's fair to say that every successful how to product marketer onlineI know practices these 3 principles.When work with ebook writers or other product entrepreneurs to increasetheir success online through our consulting programs, we oftenachieve incredible results by working on one of these 3 areas.You can take your business to the next level too - and if you needhelp, let us know, we'll be happy to share more information withyou.
Discover how to create your own best-selling eBooks,Special reports or books to sell online ...AND keep100% of the profits.x Limited time complimentary access to7-Part Minicourse will get you started quickly andeasily.x Visit:http://www.highertrustmarketing.com/x--MORE RESOURCES:---------
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